The Rizla Pages
The Arcadia Bell Collection
In the UK, the name is almost synonymous with "Rolling Papers". Here
are the papers in the Arcadia Bell Collection marketed under the RIZLA
(or RIZ LA +) name. These may have come from any of the several Rizla
sites in the world. Bear in mind that many of the papers shown on
other pages in this collection would have also been manufactured or marketed
by Rizla .
Our thanks to Rizla in Wales and I.O.M for
(Featuring the La Croix Collection!)
Rizla - two centuries of success
Mail - 19th April 1995)
RIZLA is the world's largest manufacturer of hand-rolling papers.
It was founded in 1796 by the French Lacroix family.
The name is derived from the French word for rice - riz, and a pun on the
Lacroix name - the cross/la+, hence Rizla+.
Almost 200 years of private ownership ended with the sale of the business
consortium led by Union Bank of Switzerland in 1994.
Rizla commenced production in the UK at Wembley in 1937 and expanded to
meet the heavy demand of World War 11.
Rizla then acquired South Wales company General Paper & Box towards
the end of the War, having been a major supplier throughout the conflict.
General Paper & Box had been established in 1936 thanks to the government
work creation scheme which built the Treforest estate.
The site was continually expanded as a result of Rizla contracts, mid eventual
ownership. By 1969 all Rizla production moved to Wales.
Its head office is located in Breda, with manufacturing in Antwerp, Mazere
(France) and Treforest
Rizla UK employs over 250 people, all in Wales.
Its turnover is more than £22m per annum.
Worldwide, Rizla International employees 800 with total sales of $110m.
Each year Treforest produces more than 200 million booklets or almost 10
billion individual leaves for the UK market, and 100 million booklets or
five billion leaves for exporting to 45 countries
Hand Rolling is believed to have started in the 16th century, but is particularly
well documented during wartime from the Napoleonic and Crimean through
to World War I, with the most dramatic growth occurring during World War
One of the earliest stories concerning the origins of hand rolling refers
to an Egyptian gunner at the siege of Acre in 1832, who having lost his
clay pipe used the paper from spent cartridge cases.